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  • “Today I am the happiest woman in the world - nearly as happy as the day I gave birth. Thanks again.”

Trusted by Customers to provide peace of mind.

AssureDNA is the First Paternity DNA Kit to be sold on the high street.

Its is the Only Paternity DNA kit available in Boots Chemists, and is also available at other major and local pharmacies throughout the UK.

Easily accessible for you On-line  - Click our Buy tab for further details.

The assureDNA paternity test kit provides you peace of mind, allowing you to put any paternity doubts to rest, so you can get on with your life.

Our Values

We believe it is important that you understand the process of DNA Paternity testing and therefore provide your DNA paternity results in a report that is clear and easy to understand.

The assureDNA Paternity test kit is a trustworthy brand, available both in Boots nationwide and on line.

We are aware of the sensitive nature of DNA testing, and the importance the results carry for all parties involved.  It is our responsibility to provide you with the best support available through our highly skilled customer care team and our expert team of scientists.


Established in 2009, The assureDNA Paternity test kit was the first UK approved and regulated home DNA Paternity testing kit available on the high street, through Boots Chemists,  (since 2011).  

To date the assureDNA Paternity testing kit remains the only testing kit Boots Chemists sell. 

The kit was created to satisfy a growing demand for an affordable test for families wanting to resolve paternity issues for their peace of mind where a more expensive legal test is not required.  

Paternity issues are common in the media these days, with celebrity cases over the past few years including Kourtney Kardashian, Jude Law, and more recently Hugh Grant to name a few.  In the wider population many families are uncertain about their children too, this is more than evident with the increasing popularity of the Jeremy Kyle shows.  Research has estimated that 1 in 25 assumed ' fathers' in the UK are actually not the biological father.  

The assureDNA paternity test is designed to simply and accurately resolve this uncertainly over paternity - but at everyday prices.

The assureDNA Paternity testing kit is operated by Anglia DNA Services - one of the UK's leading DNA testing laboratory. 

Being part of the Anglia DNA brand ensures our services are supported by scientific excellence, first class customer service requirements and internationally recognised accreditation.

Anglia DNA specialised in paternity, maternity, sibling and family relationship testing for personal or legal purposes such as immigration, child support issues, amending birth certificates and probate.  Anglia DNA Services is a body that has been accredited by the Ministry of Justice as a body that may carry out parentage tests directed by the civil courts in England and Wales under section 20 of the Family Law Reform Act 1969.  A UKAS accredited* testing laboratory No. 2699.

* For a full schedule of Anglia DNA's UKAS accreditation please see this pdf.

assuredna is operated by Anglia DNA Services Ltd
Anglia DNA Services Ltd
Norwich Reasearch Park, Colney Lane, Norwich,
Norfolk, NR4 7UH
Accredited by the UK Accreditation Service to
the ISO 17025 International Standard for its paternity testing
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